The Future of Beauty is Waterless
according to Forbes, Vogue, Harper’s Bazaar, Mintel - the world‘s leading market research institute
my story
Our mission is to heal the world with the power of our mountain olive trees. For this, we take over large lands with wildly growing mountain olive trees, cultivate and eco-certify them. The mountain olive trees then supply the worldwide unique ‘Holistic Beauty Molecule’ hydroxytyrosol, which protects human cells perfectly (ESFA and FDA studies) and protect the cells of the trees up to 4,000 years. This globally unique Beauty Molecule, which is only found indigenously in our mountain olive trees, replaces 100% of the 70% water phase that is otherwise common in skin care products. The products are therefore 70% more efficient than those based on water.
The water that we do not use in our products we bring to the people in Africa by building water wells, last with the Maasai in the Kilimanjaro region, most recently in 2021. 2.5 billion people on our planet have no direct access to clean water.