Avenanthramides.
What is it?
Avenanthramides are naturally occurring antioxidant and soothing compounds found almost exclusively in oats. They are considered some of the key bioactive components responsible for the calming and skin-comforting properties associated with oat-based skin care ingredients.
Information
Avenanthramides are naturally occurring antioxidant and soothing compounds found almost exclusively in oats. They are considered some of the key bioactive components responsible for the calming and skin-comforting properties associated with oat-based skin care ingredients.
Where does it come from?
Avenanthramides are derived from oats, specifically from the kernels of the oat plant (Avena sativa). These beneficial polyphenol compounds are extracted and refined for cosmetic use for soothing, antioxidant, and skin-conditioning benefits in skin care formulations.
What are the benefits?
What are the benefits?
- Soothing: Comforts dry, delicate, or irritated-looking skin.
- Antioxidant: Protects the skin from environmental factors and free radical damage.
- Calming: Minimizes the appearance of temporary redness and skin discomfort.
- Protecting: Supports the skinโs natural moisture barrier and overall skin resilience.
- Gentle: Valued in formulations designed for sensitive or reactive skin types.
How is it used in our products?
Avenanthramides is used in Hydroxytyrosol Grooming Shampoo from "is that Matty?". It is included to soothe, comfort, and support the skin. Their antioxidant and calming properties make them especially beneficial in formulations designed for sensitive, dry, or stressed-looking skin. They contribute to a more balanced, comfortable, and healthy-looking complexion while supporting overall skin wellness.
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