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Hydrolyzed Wheat Protein.
What is it?
Information
Where does it come from?
What are the benefits?
What are the benefits?
- Conditioning: Promotes softness and smoothness of the skin and hair.
- Moisturizing: Support hydration and diminishes the feeling of dryness.
- Strengthening: Forms a lightweight protective film that can contribute to the appearance of resilience and manageability.
- Smoothing: Contributes to the feel and texture of formulations while contributing to a silky finish.
- Plant-Derived: Naturally sourced ingredient used in plant-based and clean beauty formulations.
How is it used in our products?
Hydrolyzed Wheat Protein is used in Hydroxytyrosol Grooming Shampoo and Hydroxytyrosol Grooming Rinse from "is that Matty?". It is used in our products to condition, smooth, and support hydration. It contributes to a soft, comfortable skin feel and promotes moisture retention. It contributes to softness, manageability, and the appearance of healthier-looking hair.