ABOUT
Latest Posts
Tags
The OLIVE TREE PEOPLE Story: From Sandwich Man to Billion Dollar Skincare Innovator

LOS ANGELES,Β June 9, 2025Β /PRNewswire/ -- OLIVEDA International, Inc. (OTC Pink: OLVI), the pioneer of Waterless Beauty, has achieved an over billion-dollar valuation, which is a milestone founderΒ Thomas LommelΒ never imagined when he first walked the streets ofΒ SevilleΒ as a "sandwich man" wearing posters advertising "Your very own 100-year-oldΒ Olive Tree."
Though the stunt failed, it led Lommel to a life-changing discovery inΒ Apulia: Hydroxytyrosol, a polyphenol in olive leaves that contains up to 3,000 times the antioxidant concentration of olive oil. Studies suggest this smaller sized molecule may help neutralize free radicals and support skin health at a deeper level.
"This was the moment I realized nature's best-kept secret,"Β says Lommel.Β "The Olive Tree lives for millennia because of these compounds. We harnessed them to redefine skincare."
OLIVEDA has been outpacing celebrity beauty brands like JLo Beauty byΒ Jennifer LopezΒ and has twice the growth rate as the newly acquired Rhode byΒ Hailey Bieber. The company's revenue grew 600% faster than Beautycounter's second-year growth, based on internal sales data from the past two years.Β Building on the success ofΒ the company's unprecedented more than 3,000% growth inΒ the United StatesΒ after only two years, OLIVE TREE PEOPLEΒ is set to disrupt the European market with its direct-to-consumer (DTC) expansion, phasing out retail partnerships to empower theΒ network of 60,000+ Waterless Beauty Consultants.
After over 20 years in European retail,Β OLIVE TREE PEOPLEΒ are shifting to the U.S.-inspired DTC model, including:
- Transforming flagship stores inΒ BerlinΒ and DΓΌsseldorf into immersive "Treehouse Experience" hubs.
- Working to scale to 120,000 global consultants by the end of 2026.
Traditional cosmeticsΒ are up to 70%Β water, preservatives and hydrogenated vegetable oils. OLIVEDA's Waterless Beauty philosophy eliminates wasteful formulations, deliveringΒ bioactive ingredients from their very own eco-certified and protected Mountain Olive Trees powered by:
- Hydroxytyrosol:Β Potent antioxidant, which has a higher antioxidant activity compared to Vitamin C and Vitamin E.
- Olea Europaea Olive Leaf Extract:Β A potent form of nutrients derived from the leaves of the olive tree and the key to the olive tree's 4,000-year lifespan. It utilizes powerful antioxidants, particularly polyphenols, that contribute to the body's natural protection system and cell renewal ability.
Thomas believes the best way to hydrate our skin starts from the inside,Β which is why he created a line of IngestiblesΒ with OLIVEDA includingΒ I66 The Beauty FountainΒ &Β I70 The Beauty Molecule.Β OLIVE TREE PEOPLE'sΒ innovation extends beyond skincare withΒ OLIVEDAΒ Olive MatchaΒ &Β OLIVE MUSH,Β both are caffeine-free coffee substitutes andΒ olive re:connected to nature, an olive tree sound bath meditation Thomas developed with the frequencies of hisΒ Olive Trees, which he makes available worldwide.
"We're not just a beauty companyβwe're a movement," says Lommel. "And this is just the beginning."