The OLIVE TREE PEOPLE Story: From Sandwich Man to Billion Dollar Skincare Innovator

LOS ANGELES, June 9, 2025 /PRNewswire/ -- OLIVEDA International, Inc. (OTC Pink: OLVI), the pioneer of Waterless Beauty, has achieved an over billion-dollar valuation, which is a milestone founder Thomas Lommel never imagined when he first walked the streets of Seville as a "sandwich man" wearing posters advertising "Your very own 100-year-old Olive Tree."

Though the stunt failed, it led Lommel to a life-changing discovery in Apulia: Hydroxytyrosol, a polyphenol in olive leaves that contains up to 3,000 times the antioxidant concentration of olive oil. Studies suggest this smaller sized molecule may help neutralize free radicals and support skin health at a deeper level.

"This was the moment I realized nature's best-kept secret," says Lommel. "The Olive Tree lives for millennia because of these compounds. We harnessed them to redefine skincare."

OLIVEDA has been outpacing celebrity beauty brands like JLo Beauty by Jennifer Lopez and has twice the growth rate as the newly acquired Rhode by Hailey Bieber. The company's revenue grew 600% faster than Beautycounter's second-year growth, based on internal sales data from the past two years. Building on the success of the company's unprecedented more than 3,000% growth in the United States after only two years, OLIVE TREE PEOPLE is set to disrupt the European market with its direct-to-consumer (DTC) expansion, phasing out retail partnerships to empower the network of 60,000+ Waterless Beauty Consultants.

After over 20 years in European retail, OLIVE TREE PEOPLE are shifting to the U.S.-inspired DTC model, including:

• Transforming flagship stores in Berlin and Düsseldorf into immersive "Treehouse Experience" hubs.
• Working to scale to 120,000 global consultants by the end of 2026.

Traditional cosmetics are up to 70% water, preservatives and hydrogenated vegetable oils. OLIVEDA's Waterless Beauty philosophy eliminates wasteful formulations, delivering bioactive ingredients from their very own eco-certified and protected Mountain Olive Trees powered by:

• Hydroxytyrosol: Potent antioxidant, which has a higher antioxidant activity compared to Vitamin C and Vitamin E.
• Olea Europaea Olive Leaf Extract: A potent form of nutrients derived from the leaves of the olive tree and the key to the olive tree's 4,000-year lifespan. It utilizes powerful antioxidants, particularly polyphenols, that contribute to the body's natural protection system and cell renewal ability.

Thomas believes the best way to hydrate our skin starts from the inside, which is why he created a line of Ingestibles with OLIVEDA including I66 The Beauty Fountain & I70 The Beauty Molecule. OLIVE TREE PEOPLE's innovation extends beyond skincare with OLIVEDA Olive Matcha & OLIVE MUSH, both are caffeine-free coffee substitutes and olive re:connected to nature, an olive tree sound bath meditation Thomas developed with the frequencies of his Olive Trees, which he makes available worldwide.

"We're not just a beauty company—we're a movement," says Lommel. "And this is just the beginning."