
October 3-4, 2025 Los Angeles, CA
We are excited for this year’s OLIVE TREE PEOPLE convention to take place at the iconic Million Dollar Theater, a venue as rich in history as it is in beauty. Built in 1918 as one of the first grand movie palaces in the United States, this Los Angeles landmark is a masterpiece of Beaux-Arts architecture and a cornerstone of the city’s cultural legacy. Its storied past includes hosting legendary performances and premieres, wrapping every guest in the glamour and grandeur of old Hollywood. This remarkable setting provides the perfect stage to share our vision, unite our community, and celebrate the timeless story of the olive tree in a place as unforgettable as our mission itself.
BUY YOUR TICKET NOW - THE FINAL SPOTS!
Fill in your personal information below to join us for the OLIVE TREE PEOPLE Convention.
October 3 - 4, 2025 Los Angeles, CA
General Admission: $249
Tickets are limited and are required for all convention activities. Please note that tickets are non-refundable and non-transferable.
1 PM – 5 PM
JOIN US Friday in our
INCREDIBLE OLIVE GROVE
ON SOUTH BROADway
1 PM – 5 PM: Check in at 331 S Broadway to avoid the rush Saturday morning. Enjoy a walk through our Olive Grove Experience and a Meet-&-Greet with our German and Spanish teams.
4 PM – 6 PM: VIP Reception (by invitation only) – Raise a glass with a refreshing OLIVEDA cocktail (or mocktail) under the magical shade of olive trees, in the vibrant heart of Los Angeles.

7 AM – 9 AM
Registration at 331 S Broadway
Check-in to receive a badge which will grant access to the Million Dollar Theatre and our Olive Grove Experience.
8 AM – 8:45 AM
Start this day with an immersive Olive Tree Sound Bath Meditation.
Following the session, join our Meditation Masterclass to discover how you can incorporate Olive Tree Sound Bath Meditation into your business model and market this digital offering to guide others back to their uniqueness.

9 AM – 10:30 AM

Claudia schwahlen
CEO in Germany, will share incredible stories and wisdom from her years of success working with our products.

Daniela jambrek
Public Relations Manager and Author of 10 Years in 14 Days, will discuss her personal experience with Olive Tree Therapy and what inspired her book.

Joaquin
Guardian of our trees in Spain, will educate you on how the tree frequencies work, and what is involved in tending to our beautiful olive grove every day.

Luis Casco
World-renowned beauty expert and visionary, brings his passion and artistry to OLIVE TREE PEOPLE.
Guardian of our olive trees in Spain, will educate you on how the tree frequencies work, and what is involved in tending to our beautiful olive grove every day.
Speaker: Joaquin, Guardian of our trees in Spain
Personal experience with Olive Tree Therapy and the inspiration for the book “10 Years in 14 Days” from the author.
Speaker: Daniela Jambrek, OLIVE TREE PEOPLE Public Relations Manager and Author of 10 Years in 14 Days
Incredible stories and experiences from many years of success working with our products in Europe.
Speaker: Claudia Schwahlen, OLIVEDA CEO in Germany
An inspiring session that unveils the journey of bringing the OLIVE TREE PEOPLE concept store to life — from vision to realization. Learn how the very first location in Los Angeles sparked a global movement, paving the way for a new era of waterless beauty and holistic lifestyle experiences around the world.
Speaker: Joaquin, Guardian of our trees in Spain
10:30 AM - 11:50 AM
How to transform your businesses from zero to impressive monthly revenue
What specific steps you can take to achieve Black Olive Star in 6 months.
Speaker: Top Star Consultants, enriched by insights from our Sales and Customer Support team

Carmen LOPEZ
Senior National Sales Director

Liz RODRIGUEZ
Senior National Sales Director

Jeff MATHEWSON
Senior National Sales Director

DR. SETAREH MALEKNIA
Corporate Director

Margaux DeMayo
Customer Support Director
Propel your business to the next level!
Get an exclusive opportunity to sit down with your leaders – an inspiring group of female entrepreneurs – at our Empowerment Panel. These are women who have transformed their businesses from zero to impressive monthly revenue, each with a unique and inspiring story to tell.

12:00 PM – 1:30 PM
Savor a lunch inspired by the soul of the olive tree, lovingly prepared by Wolfgang Puck — the iconic chef whose passion and creativity have shaped modern cuisine.
1:45 PM - 2:30 PM
I: An exclusive preview of our newest brand
Speaker: Thomas Lommel

2:30 PM - 3:30 pm
II: An exclusive preview of our newest brand
Speaker: Thomas Lommel — joined by a Surprise Guest you won’t want to miss


3:30 PM - 5 pm
Unveiling the new Olive Rose range & live demonstration by Luis Casco
Speaker: Magda Lommel, Luis Casco

5 PM - 7 pm
Together, we celebrate Waterless Beauty
As the WATERLESS BEAUTY Convention comes to an end, let’s raise our glasses and honor the unforgettable moments we’ve shared. This is our time to connect heart to heart, exchange stories, and celebrate the beauty of a movement that unites us all.


to celebrating our Waterless Beauty Movement together with all of you."
FAQs
The 2025 OLIVE TREE PEOPLE Convention will be held on October 3 & 4, 2025 at the historic Million Dollar Theater in Downtown Los Angeles, located at 307 South Broadway, Los Angeles CA 90013. We are also closing down S Broadway between 3rd and 4th for our incredible Olive Grove and Olive Rose Experience. Check-in to reveive your badge will be in 331 S Broadway.
Register for the convention here. If you are in Canada, please change the flag in the upper right corner to the appropriate flag before purchasing.
Yes, a valid ticket (your unique QR code) is required for entry to the convention.
Only registered attendees are permitted. If you’d like a guest to join, they must purchase a ticket. Children are welcome; however, please note that the OLIVE TREE PEOPLE Convention is designed primarily for an adult audience. The programming, environment, and pace of the day may not be ideal for younger attendees. All guests over the age of 3 must have their own ticket for entry. Please also be aware that childcare will not be provided onsite. We recommend making arrangements in advance if you're bringing little ones, and we appreciate your understanding as we work to create a comfortable and engaging experience for all guests. We will have a dedicated space for nursing mothers.
Your ticket grants you full access to all scheduled convention activities throughout the day. Some events and areas are for guests that have met certain qualifications, keep reading!
Tickets are non-refundable. Tickets are not transferable prior to the convention. However, if the original ticket holder is unable to attend, their unique QR code can be used by another guest. The name can be updated onsite during check-in. Please note that once a QR code is scanned, that ticket is considered checked in and cannot be scanned a second time.
. If the original ticket purchaser provided a guest name and email, that guest will receive their own QR code and can pick up their own badge. If you purchased multiple tickets under your name, you will receive multiple emails with unique QR codes, and names can be changed onsite at check-in. If you did not receive a QR code, please check your spam folder and contact customer support with your order number.
We understand that names may change—whether you’re adding a guest onsite, fixing a typo, or prefer to go by a different name. Upon check-in with your unique QR code that is associated with the original purchase, you will have an opportunity to change your name.
Tickets must be purchased in advance and will not be available for sale at the door. We recommend securing your spot early, as space is limited.
No, the convention will be an in-person event only and will not be available via livestream.
The convention is open to all registered, ticketed guests. Whether you're a consultant or a guest of one, you must have a valid ticket to attend.
Yes, complimentary beverages and lunch will be provided to all attendees during the convention.
Yes, you may bring your own snacks or non-alcoholic beverages. We kindly ask that you respect the historic theater space by cleaning up after yourself and disposing of any waste properly. Please note: outside alcohol is not permitted. If you’re looking for something delicious nearby, we highly encourage you to visit the Grand Central Market, located just next door. It’s a beloved Los Angeles landmark with a wide variety of food and drink options — perfect for a quick bite before or after the event! Soon we will provide a list of select vendors offering discounts to OLIVE TREE PEOPLE Convention attendees, identified by a participating sign.
Yes, a limited bag check will be available at the venue. However, space is very limited, so we kindly recommend leaving larger items or luggage at your hotel if possible, as they are better equipped to store them securely.
The venue offers limited wheelchair accessibility. While there is some access for guests using mobility devices, please note that the restrooms inside the theatre are not wheelchair accessible. We recommend reaching out to our team in advance if you have specific accessibility needs, so we can do our best to accommodate and support your experience.
Yes! In addition to the restrooms inside the theater, we will have additional restroom facilities located throughout the Broadway Olive Grove area. There are also extra restrooms available on the lower level of Grand Central Market, just next door for your convenience.
Yes, we have curated a list of nearby hotels for your convenience. If a hotel is offering a discounted rate, its name will be linked directly to the special booking offer. Please note that discounts are subject to availability. The list below shows our hotel recommendations based on their proximity to the theater — not all offer discounted rates. We suggest looking at sites like Booking.com, Trivago, Hotels.com etc. to find other hotels or more competitive rates.
Transportation is not provided. Guests are responsible for arranging their own travel to and from the venue.
Yes, parking is available nearby. The Grand Central Market Parking lot is the closest option, and there are also several public city parking lots and structures within walking distance of the venue.
Yes, designated ride-share pickup and drop-off zones will be available and clearly marked. The exact locations will be shared on the event map, which will be provided ahead of the event.
We encourage guests to dress comfortably and in a way that suits their personal style.
No, but we will have official OTP merch available.
The event schedule is currently being finalized. Please check back closer to the event for detailed information.
We will adhere to all applicable local health guidelines to ensure a safe and comfortable experience for everyone. For any first-aid needs during the event, our guest services team at 331 S Broadway will be happy to assist you.
If a guest has met the qualifications listed below, they will receive an invitation to the VIP Reception on Friday, October 3, 4 PM–6 PM.
- Must be paid at Silver Olive Star or higher — 3 months (Jan–Aug 2025)
- Silver Olive Star and above achievers must maintain the paid-as rank of Violet Olive Star or higher in September 2025 (cannot fall to a rank lower than Violet Olive Star).
Guests who are Black Olive Star and above are welcome to sit in the VIP seating at the Million Dollar Theater. (Must be paid at Black Olive Star or higher 8 months (Jan–Aug 2025)).
Guests who are Executive Olive Star or higher have access to the VIP Treehouse Lounge. (Must be paid at Executive Olive Star or higher 8 months (Jan–Aug 2025)).
Updates and any schedule changes will be posted on the official event website and here on the event guide.
Updates and any schedule changes will be posted on the official event website and here on the event guide.
Please reach out to our customer support team here for any additional inquiries/questions. PLEASE DO NOT EMAIL OR TEXT THE EVENT TEAM, they are very busy finalizing details and cannot respond, thank you for understanding