HT Serum Concealer | Olive Tree People
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Baby & Mom

The world's first Waterless No-Makeup
based on Hydroxytyrosol.

From Tree to Beauty - Olive Tree People
Ask
OliveBrain 365 days
guarantee - go to page customer care

Pets

Baby & Mom

Top-front view of HT Serum Concealer bottle showcasing F1 fair shade and white cap on white background
Model touching her lower lip showcasing smooth, glowing natural-looking skin after HT Serum Concealer on white background
F1 fair with golden undertones concealer swatch
Top-front view of HT Serum Concealer bottle showcasing F1 fair shade and white cap on white background
Model touching her lower lip showcasing smooth, glowing natural-looking skin after HT Serum Concealer on white background
F1 fair with golden undertones concealer swatch

HT Serum Concealer

Hydroxytyrosol No-Makeup

Go to reviews section

This product is in high demand, and we’re expecting our next shipment in 3–4 weeks.
Free shipping on orders over $50
Terms of Payment and Delivery.
365-day satisfaction guarantee. Refund Policy.
Product Description
Waterless & Clean
Ingredients
Based on Hydroxytyrosol. Worldwide unique.
How to Apply
Get the Glow!
  365-day satisfaction guarantee
Waterless icon

waterless

Paraben free badge

paraben free

Alcohol-free icon

alcohol free

Vegan badge

vegan

Sulfate free icon

sulfate free

No silicones icon

no silicones

EU allergen-free badge

EU allergen free

Cruelty-free certification badge

cruelty free

Waterless icon

waterless

Paraben free badge

paraben free

Alcohol-free icon

alcohol free

Vegan badge

vegan

Sulfate free icon

sulfate free

No silicones icon

no silicones

EU allergen-free badge

EU allergen free

Cruelty-free certification badge

cruelty free

THE WATER
THAT WE DO NOT USE
IN OUR PRODUCTS...

We are the pioneers in Waterless Beauty. What does that mean? Quite simply, but highly effective: Unlike the standard practice in the beauty industry, we don’t base our products on water. Instead, we use a highly antioxidative cell juice elixir / hydroxytyrosol from our own mountain olive trees. That's why all our products, including the O/R Serum Hydroxytyrosol Skin Tint, are waterless.

Olive Tree People Water for Africa badge supporting water wells

The water that we do not use in our products, we bring to the people in Africa by building water wells there since 2013.

explore more For Africa, explore more
KEY INGREDIENTS

Hydroxytyrosol

Oleuropein

Lavandula Oil

Magnolia Bark Extract

The Water
That We Do Not
Use In Our
Products...

We are the pioneers in Waterless Beauty. What does that mean? Quite simply, but highly effective: Unlike the standard practice in the beauty industry, we don’t base our products on water. Instead, we use a highly antioxidative cell juice elixir / hydroxytyrosol from our own mountain olive trees. That's why all our products are waterless.

Olive Tree People Water for Africa badge supporting water wells

The water that we do not use in our products, we bring to the people in Africa by building water wells there since 2013.

explore more Explore more about our water wells in Africa

Key ingredients

Hydroxytyrosol Oleuropein Lavandula Oil Magnolia Bark Extract

Brightening
Glowing
Smoothing
Hydrating
Protecting

Skin-like radiance with soft luminosity

blind testing
results

100% said moisture was boosted

100% said the appearance of pores was minimized

94% saw improvement of blemishes, redness, and uneven tone

90% said the signs of maturing skin were minimized

*In a blind testing of 54 women from between the ages of 18 and 64. They used the product for two weeks and completed a questionnaire based on their experience.

Top view of three skin tint tester swatches in clear dishes showing three shades with faint tester notes overlay on white background

Reviews from
our waterless
community

Customer Reviews

Based on 50 reviews
98%
(49)
2%
(1)
0%
(0)
0%
(0)
0%
(0)
S
Sue Olinger
Great coverage

Love the coverage v & consistency

J
Jill Horst
Blends effortlessly!

I love the HT Serum Concealer. I am a mature gal and this product just blends right in and looks like my skin! It doesn’t crease or separate. It dries down soft and silky smooth and doesn’t create excess texture! Super important for us mature ladies 😉

S
Sara

I love everything OTP! Highly recommend every item!

A
Angela Irvine
HT Serum concealer -THE BEST

I love how smooth this stuff is. It covers my redness without being thick.

S
Susan Williams

Amazing

123
BLIND TESTING
RESULTS
100%  
said moisture was boosted
100%  
said the appearance of pores was minimized
94%
saw improvement of blemishes, redness, and uneven tone
90%  
said the signs of maturing skin were minimized
*In a blind testing of 54 women from between the ages of 18 and 64. They used the product for two weeks and completed a questionnaire based on their experience.
Three skin-tint swatches in clear dishes labeled #0023, Tester #00008, Tester #00049 over a printed product-feedback questionnaire.
Reviews from
our waterless
community

Customer Reviews

Based on 50 reviews
98%
(49)
2%
(1)
0%
(0)
0%
(0)
0%
(0)
S
Sue Olinger
Great coverage

Love the coverage v & consistency

J
Jill Horst
Blends effortlessly!

I love the HT Serum Concealer. I am a mature gal and this product just blends right in and looks like my skin! It doesn’t crease or separate. It dries down soft and silky smooth and doesn’t create excess texture! Super important for us mature ladies 😉

S
Sara

I love everything OTP! Highly recommend every item!

A
Angela Irvine
HT Serum concealer -THE BEST

I love how smooth this stuff is. It covers my redness without being thick.

S
Susan Williams

Amazing

123

PRODUCT DESCRIPTION

A game-changing, waterless serum concealer with a breakthrough hybrid texture that glides on like a liquid cream and melts into skin like a weightless oil. This modern formula delivers seamless, medium-buildable coverage with a softly radiant finish—blurring imperfections, neutralizing redness, and reviving dull skin in a single swipe.

Infused with Hydroxytyrosol, olive leaf extract, and a curated blend of luminous extracts, this concealer doesn’t just cover—it nourishes, hydrates, and smooths, creating a true synergy between skincare and performance. The result is a crease-free, luminous finish that lasts.

Why You’ll Love It

  • Waterless, Hybrid Texture A unique fusion of cream and jellified oil, offering an airy, refreshing feel with excellent glide and blendability.
  • Active Skincare Benefits Powered by olive-derived antioxidants that visibly enhance skin elasticity, moisture retention, and overall tone.
  • Luminous, Crease-Free Finish Delivers a radiant-soft blur that reflects light and smooths the appearance of fine lines—without settling into creases.
  • Medium, Buildable Coverage Customizable pigment that layers beautifully to brighten, conceal, and even out skin while remaining flexible and breathable.
  • Flawless Adherence & Long Wear Adheres smoothly to the skin, ensuring lasting coverage that stays fresh all day.

Finish & Feel

  • Skin-like radiance with soft luminosity
  • Airy, hydrating, and weightlessextracts
  • Smooth, flexible, and breathable

Perfect For
Anyone seeking a skin-enhancing concealer that nourishes like skincare, performs like makeup, and delivers fresh, luminous coverage with no compromise. Ideal for all skin types, especially dry or sensitive complexions.

Ingredients

Olea Europaea (Olive) Leaf Cell Extract, Titanium Dioxide (CI 77891), Undecane, Tridecane, Magnesium Stearate, Hydrogenated Dilinoleyl Alcohol, Rhus Verniciflua Peel Cera, Iron Oxides (CI 77492), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Glycerin, Hydroxytyrosol, Olea Europaea (Olive) Fruit Oil, Lavandula Oil/Extract, Magnolia Officinalis Bark Extract, Magnesium Sulfate, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Polyglyceryl-4 Oleate, Phenoxyethanol, Polyglyceryl-6 Oleate, Polyglyceryl-2 Tetraisostearate, Polyhydroxystearic Acid, Ethylhexylglycerin, Linalyl Acetate, Linalool, Vanillin, Beta-Caryophyllene, Parfum (Fragrance), Iron Oxides (CI 77491, CI 77499)

Ingredients

Olea Europaea (Olive) Leaf Cell Extract, Titanium Dioxide (CI 77891), Undecane, Tridecane, Magnesium Stearate, Hydrogenated Dilinoleyl Alcohol, Rhus Verniciflua Peel Cera, Iron Oxides (CI 77492), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Glycerin, Hydroxytyrosol, Olea Europaea (Olive) Fruit Oil, Lavandula Oil/Extract, Magnolia Officinalis Bark Extract, Magnesium Sulfate, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Polyglyceryl-4 Oleate, Phenoxyethanol, Polyglyceryl-6 Oleate, Polyglyceryl-2 Tetraisostearate, Polyhydroxystearic Acid, Ethylhexylglycerin, Linalyl Acetate, Linalool, Vanillin, Beta-Caryophyllene, Parfum (Fragrance), Iron Oxides (CI 77491, CI 77499)

HOW TO APPLY

1. Apply concealer directly to the skin using the built-in applicator for precision, or choose fingertips, a brush, or a sponge depending on your preferred technique. Begin with small amounts and build gradually, focusing on areas that need extra coverage or brightness.

2. Blend seamlessly into the skin using gentle tapping or sweeping motions. For the most polished finish, layer the concealer over Serum Hydroxytyrosol Skin Tint or your base of choice, allowing the two formulas to melt together for a smooth, even, and naturally radiant complexion that lasts.

PRO TIP #1:
To brighten: select a shade one to three tones lighter than your natural complexion. Apply beneath the eyes to counteract shadows and add light to tired areas, then tap onto the high points of the face—such as the bridge of the nose, the center of the forehead, and the chin—for a refreshed, lifted effect.

PRO TIP #2:
To sculpt: use a shade closer to your natural skin tone or slightly deeper. Sweep into the hollows of the cheeks, along the temples, and across the jawline to enhance the natural structure of the face and create soft definition.