SANTA MONICA, Calif., May 8, 2025 /PRNewswire/ -- OLIVEDA International, Inc. (OTC Pink: OLVI) announced that the company has reached a valuation of over $1 billion in just two years with its OLIVE TREE PEOPLE subsidiary becoming by far the fastest-growing waterless beauty company in the fastest-growing segment of the beauty industry: Waterless Beauty.

Olive Tree People started in Venice Beach, in the garage of OLIVEDA and OLIVE TREE PEOPLE founder and CEO Thomas Lommel in March 2023 with around 40 orders a day and then exploded to up to 10,000 orders a day within a few months.

Mr. Lommel said, "Those were extremely challenging times because, despite moving from my garage to our first warehouse in Culver City, Los Angeles, we no longer knew what to do with the pallets and products that were arriving from Germany in ever-increasing quantities. No less challenging was flying these quantities of products from Germany to the U.S. within a short period of time and increasing production by up to 3,000%. We've experienced days when we had thousands of backorder lists, and dozens of products were out of stock. When new products, like our order-friendly F59, were back in stock, they were sold out within seconds.

"Thanks to a fantastic team, we mastered these extremely challenging times with excellence and now have enough space in our current warehouse to multiply our two-year sales of over $100 million.

"This hypergrowth naturally also had an impact on the price of our OLVI shares. The company was temporarily valued at over $3 billion and has now settled at over $1 billion after just two years."

When asked about future developments, Mr. Lommel stated, "It wasn't my goal to achieve a valuation of over $1 billion, but rather to bring the magic of our trees to the world. I had no idea about waterless beauty and developed it intuitively in the treehouse, simply because it makes so much more sense. For me, trees cannot be measured in money, as we wouldn't exist without them. The magic emanating from our mountain olive trees cannot be measured in dollars, as they enable us humans to become healed and whole every day.

"2025 is another challenging year in which we will continue to grow and expand to Canada in the summer of 2025, and then reach Europe with our waterless movement in October 2025. The potential of waterless beauty is almost endless, as it triggers an 'a-ha moment' in the vast majority of people who come into contact with it, and our 365-day satisfaction guarantee lets people experience the difference without pressure."